Sioux Falls’ Support for Small Businesses Inspires Strategic Marketing Partnership

This press release was originally issued by Strategie LLC on August 14, 2024.

Sioux Falls, South Dakota – The entrepreneurial spirit and community-driven support in Sioux Falls have led to an exciting new partnership between Tanna Soukup and Sara Lum. Sara has joined Tanna’s marketing firm, Strategie, as the Creative Partner, bringing her unique blend of creative and business acumen to the team.

Tanna Soukup, the Founder of Strategie, has an extensive background in marketing. Her experience spans various industries, including healthcare, where she served as a Project Manager and Marketing Director, driving significant growth. Since founding Strategie in 2021 after completing the CO.STARTERS program through Startup Sioux Falls, Tanna has been dedicated to delivering tailored marketing solutions that emphasize excellence and genuine connections.

Sara Lum brings a wealth of experience as a marketer, designer, and licensed architect. Her balanced approach to marketing strategy is informed by her education and professional experience, aligning creative and business objectives seamlessly. Prior to joining Strategie, Sara served as the Vice President of Startup Sioux Falls, where she was passionate about learning, building authentic relationships, and team-building.

Tanna and Sara’s paths first crossed when Sara, then Vice President at Startup Sioux Falls, became one of Tanna’s first clients. Tanna, who was coworking out of the Startup Sioux Falls space, quickly realized how well their skills complemented each other. Over time, the idea of a partnership naturally took shape.

This partnership is a testament to the value of bringing entrepreneurs together in one space and the support the Sioux Falls community has for small business and entrepreneurship. The collaboration between Tanna and Sara might never have come to fruition without the support of Startup Sioux Falls, other organizations, and a community built for small business success. The partners of Strategie envision a future where they’re able to give back to the Startup community through discounted marketing services for new businesses.

“Startup Sioux Falls has supported Strategie from its inception. The programs, events and community support have helped grow this business into what it is today. I’ll be forever grateful for the startup community. Having this organization downtown Sioux Falls is invaluable to local entrepreneurs.” – Tanna Soukup

“Without my experience as an employee at Startup Sioux Falls, entrepreneurship would not have been part of my professional journey. Not only did I accidentally meet my future business partner, but the organization’s leadership and the founders I met provided me with the mentorship, confidence and courage to take the leap myself.” – Sara Lum

About Strategie

Strategie is a marketing firm founded by Tanna Soukup in 2021, dedicated to providing tailored marketing solutions that emphasize genuine connections and excellence. With a client-focused approach, Strategie offers a range of services designed to help businesses grow and thrive in today’s competitive market.

CONTACT:

Tanna Soukup, Founder: [email protected], 507-227-5620
Sara Lum, Creative Partner: [email protected], 605-261-8477

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